Our brand
Through our brand, Sun International seeks to create great memories by delivering distinctive gaming, hospitality and entertainment experiences, rooted in South African heritage and delivered to international standards.
Our brand represents the way we welcome guests, serve communities, partner with regulators and create long‑term value for shareholders. It is shaped by our people, our iconic destinations and our commitment to responsible, sustainable operations across everything we do.
Acting responsibly: Responsible gaming, ethical conduct and regulatory compliance are foundational to our licence to operate. Sun International pioneered the National Responsible Gambling Programme and continues to lead responsible gaming practices across South Africa.
Our purpose
To create great memories for our guests, people and stakeholders.
This purpose captures what has defined Sun International for decades: creating meaningful experiences that endure long after the moment has passed — for guests who visit our destinations, for people who work with us, and for communities in which we operate.
Our vision
We aspire to be an internationally recognised and respected gaming and hospitality group that delivers memorable guest experiences, rewarding careers for our people, sustainable returns for shareholders and lasting value for society.
Sunbet
Sunbet is Sun International’s online betting and gaming platform, extending the group’s trusted casino and entertainment experience into regulated digital environments.
Operating across licensed jurisdictions, Sunbet offers online sports betting and interactive gaming, supported by the group’s strong brand, customer insight and long‑standing commitment to responsible gaming. It forms a key part of Sun International’s omnichannel strategy, enabling guests to engage with the brand both on‑property and online in a secure and compliant manner.
Sun Slots
Sun Slots is the collective name for Sun International’s Limited Payout Machines (LPM) business, operating through licensed route operators across multiple South African provinces.
Through partnerships with local venues such as pubs, hotels and clubs, Sun Slots provides accessible, regulated gaming close to where people live and socialise. The business is grounded in responsible gaming, operational excellence and community upliftment, contributing to local economies while extending Sun International’s presence beyond its destination properties.
Nedbank Golf Challenge
The Nedbank Golf Challenge, in honour of Gary Player, is one of the highlights of the South African sports and social calendar and has consistently drawn the biggest names in world golf to the fairways of the Gary Player Country Club at Sun City.
Sun MVG
Sun MVG is Sun International’s group‑wide loyalty programme, designed to recognise and reward long‑term guest relationships across its casinos, resorts, hotels and digital platforms.
By integrating physical and online experiences, Sun MVG supports the group’s omnichannel strategy, strengthens customer engagement and enables consistent service recognition across the portfolio.
Sun Vacation Club
Sun Vacation Club is Sun International’s premium timeshare offering, providing members with long‑term access to high‑quality self‑catering accommodation at Sun City.
By fostering repeat visitation and enduring guest relationships, Sun Vacation Club supports sustainable demand, portfolio resilience and long‑term value creation for the group.
