Boardwalk Hotel and Casino in Gqeberha
About us
Sun International is a leading South African gaming, hospitality and entertainment group, committed to creating enduring value through responsible operations, service excellence and memorable guest experiences across a diversified portfolio of iconic assets.
Our purpose: Creating great memories for our guests, people and stakeholders.
Headquartered in Johannesburg, Sun International operates world‑class casinos, online gaming, luxury resorts and hotels, limited payout machines, timeshare and live entertainment offerings. With a legacy spanning more than four decades, the group has built some of South Africa’s most recognised destinations, combining experiential luxury, enduring quality and authentic personal service.
Sun International is dual‑listed on the Johannesburg Stock Exchange and A2X, and operates in a highly regulated environment where trust, integrity and responsible gaming are fundamental. Rooted in South African values and culture, the group continues to evolve its business to meet changing guest expectations, technological advancement and its responsibilities as a leading operator in the leisure and entertainment industry.
At Sun International, we believe that collaboration with our people, partners, regulators and communities is essential to creating memorable experiences responsibly and sustaining our licence to operate for generations to come.
7,000
Employees across the group
5,000
Limited payout machines
(Sun Slots)
40+ years
Operating history
Iconic
Resorts & hotels
Including Sun City & GrandWest
11
Land‑based casinos
in South Africa
R12.9 bn
Total income (2025)
Sun International has a unique superpower: we combine tremendous physical assets with iconic destinations like Sun City and thriving online business this creates a proprietary product platform ecosystem that allow us to acquire and manage customers in a unique way.Ulrik Bengtsson
Chief Executive Officer, Sun International
Chief Executive Officer, Sun International
Our business
Our portfolio encompasses land‑based casinos, online gaming, resorts and hotels, and limited payout machines. We are a leading gaming and hospitality operator in South Africa, operating across physical and digital channels.
The Sun Way
The Sun Way defines how we operate every day and how we turn strategy into results. It is built around a relentless focus on customers, people and execution, and is designed to create clarity, accountability and pace across the organisation. Our values are not abstract principles, they are expressed through behaviours that guide decisions, shape performance and drive consistent execution at scale.
What we focus on
Customer - We take pride in our product offering and deliver the basics brilliantly.
We deeply understand our customers and markets, act on feedback, and take ownership of solving customer problems end‑to‑end.
People - We take ownership. We develop our people. We win as one team.
We develop our people, take ownership of our roles and growth, and win as one team through collaboration and clear communication.
Execution - We execute with speed, pride and discipline - every time better.
We execute with discipline, pride and speed, take accountability for outcomes, and continuously improve how we deliver — every time, better.
Our responsible gaming and sustainability ambitions
Our ambition is to create memorable experiences while operating responsibly within a highly regulated environment, underpinned by responsible gaming, strong governance and sustainable business practices.
values
Teamwork
Customer First
Passion
Professionalism
Our values reflect who we are at our best. They guide how we behave, the decisions we make and the way we engage with our guests, our people and our stakeholders. Our values represent the standards and behaviours we strive to live by every day, in everything we do.
Our values in action
Our behaviours are driven by four core values that guide how we work together and deliver for our stakeholders:
- Customer First – We take pride in our product offering and deliver the basics brilliantly.
- Teamwork – We collaborate, communicate clearly and win together.
- Professionalism – We act with clarity, focus and accountability.
- Passion – We execute with energy, pride and commitment to continuous improvement.
Own it. Live it. Sun it.
This is our shared commitment to taking ownership, living our values through action, and building an organisation that consistently delivers for customers, colleagues and shareholders.
Our Approach
Our Name
In 2004, the group formally adopted the name Sun International Limited, marking the consolidation of its businesses under a single brand and reflecting its evolution into a focused gaming, hospitality and entertainment group.
The Sun International name builds on a proud heritage dating back to 1967, and continues to represent the group’s iconic destinations, service excellence and enduring commitment to creating memorable experiences.
Our history
Sun International was founded in 1967 and pioneered the development of integrated gaming, hospitality and leisure destinations in Southern Africa. In 1983, the group was listed on the Johannesburg Stock Exchange, and in 2004 it consolidated under the name Sun International Limited, reflecting its evolution into a focused and diversified gaming and hospitality group.
